若木
Brand story
A tree at the western edge of the world, whose blossoms light the ground below.
That is what we build software for: to put light on what is actually happening on the ground — for the businesses we work with, and in our own product.
01
The source
《淮南子 · 墬形训》
若木在建木西，
末有十日，
其华照下地。
末有十日，
其华照下地。
"Ruomu stands west of Jianmu. Ten suns rest at its tips, and its blossoms light the ground below."
02
What we take from it
其华照下地
Light on the ground
The light falls on what is underneath. Ground truth is the deliverable, three times over.
西极 · 扶桑之对
Across the hemispheres
Incorporated in the west, working into the east — the two ends of one arc.
一本三枝
One trunk, many branches
Our own product and the work we build for others grow from one root: one standard, one stack.
03
From 若木 to RUOM
若木Hanzi
ruò mùPinyin
ruo + mContract
RUOMThe company
The mark
An R built from cells on a four-by-four grid. The step descending to the lower right is the light going down.